Exactly What I Need!

Bluegrass Avenue designs strategic websites for service-based business owners who want their online presence to reflect the quality and credibility of their work. ✨

A strategic website that reflects the level your business already operates at

confidence

strategy

clartiy

Your website should support your business, not hold it back. 

You deliver exceptional results. You’re trusted in your field.
Your website should communicate that level of credibility before a conversation even begins. When your online presence aligns with your expertise, everything feels easier - visibility, confidence, and growth. 🤍

You've Built the Business, Now Your Website Needs to Reflect It.

I'm Ready to Elevate

You don’t want a long, drawn-out design process. You want someone capable of taking the lead and delivering with clarity.

03

You know your website matters, but you don’t want another ongoing project competing for your attention.  

02

Your business has evolved, but your website hasn’t quite kept pace and it no longer represents where you’re at now.

01

This Might Feel Familiar…

What changes when your website reflects your level? ✨

You know your work delivers. Your website should reinforce that, not quietly undermine it. This is about having complete confidence that when someone visits your site, they see a business that feels established, intentional, and considered.🤍

Confidence in how your business is represented

Once you decide to move forward, your website becomes a contained, professionally managed project with a clear beginning and end. You provide the key input upfront, and the rest is handled, without ongoing back and forth or decision fatigue.

One clear decision, then it's taken care of

Your website is structured to clearly communicate who you help, what you do, and why you are the right choice. Visitors understand your value quickly and easily, which leads to enquiries and fewer conversations before a call is even booked.

Clear positioning that does the explaining for you

No more guesswork. I’ll create a refined, strategic website that takes the stress off your plate and helps your business thrive. ✨

Book Now

This is a custom website design service for established service providers who want their online presence to reflect the quality of their work.

Your website is designed with clarity and intention, focusing on structure, messaging, and presentation that make sense to your audience. The goal is simple. When someone visits your site, they immediately understand what you offer, who it is for, and why your business is credible.

Website Design Intensive

This is a considered, strategic build, not a rushed template implementation.

Your business has reached a level where accuracy in how it is presented matters more than ever.

Why address this now?

Your website was built for an earlier stage of your business and has not evolved at the same pace.

Why address this now?

This is not a problem that fixes itself. It requires time, attention, and professional judgement to resolve properly.

Why address this now?

Your business has grown. Your website simply has not kept pace. You are aware of it, even if everything is still working well.

Once this is addressed, your website reflects the business you are actually running now. It supports your positioning, communicates your value clearly, and accurately represents the business you're running today.

Nothing about your business needs to change. The way it is represented finally matches where you are now. 🤍

What changes once your website is aligned with your business?

The Result ✨

$3,200

post launch support

copy writing work book, iF needed

integration with social media

mobile responsiveness design

foundational seo setup

Up to 5 pages

Website strategy session

Website Intensive

Investment & deliverables

I'm Ready!

DELIVERED IN 2 FOCUSED DAYS

investment

Pay in full or split into two payments (50% to book, 50% before build).

Google Calendar

Go-to productivity tool?

Scotland

Dream travel destination?

Machiatto

Favorite coffee order?

Favorite Taylor Swift Era?

Reputation

Start Before You're Ready

Best piece of advice?

Spring

Favorite season?

Pineapple!

favorite pizza topping?

Grey's Anatomy

Favorite Show?

Hi, I’m Jaimie, the designer behind Bluegrass Avenue.

I work with established service providers whose businesses are already doing well, but whose websites no longer reflect that level.

My approach is grounded in clarity, structure, and thoughtful design. This allows your website to quietly reinforce your credibility before a conversation even begins.

I believe your website should feel like home: clear, confident, and true to you.

Outside of design, you’ll usually find me with a coffee in hand ☕️, and planning my next adventure.

A Little About Me 

A Showcase of My Work

Imagine What's Possible

A collection of my website designs ✨ each one crafted to show how thoughtful visuals and intentional design can transform an online presence. From first impression to final detail, these designs reflect my approach: intentional, elevated, and always built to connect with the right audience.